First Device Campaign

About First Drive Campaign

The First Device Campaign (FDC) by TOUCH Cyber Wellness celebrates a special moment in a child's life: receiving their first computer, tablet, or smartphone. Whether new, handed down, or borrowed, this device unlocks the online world for them. However, for many families, teaching necessary digital skills at this crucial stage can be daunting.

The FDC aims to bridge this gap by:

• Raising awareness: Highlighting the importance of establishing healthy and appropriate device use habits right from the start.
• Empowering families: Providing access to FDC resources that equip parents with handles to guide their children safely and confidently.

About the Launch of 'First Device Campaign'

To mark this pivotal milestone, we are inviting families with children aged 4-9 (K2 to Primary 3) to the interactive launch event.

• Date: 23 March 2024
• Time: 1:30pm – 3:30pm
• Venue: Google Asia Pacific, Singapore, 70 Pasir Panjang Road, Mapletree Business City II, Singapore 11737
• Guest-of-Honour: Mrs Josephine Teo, Minister for Communications and Information & Second Minister for Home Affairs

The experience will include:

• Immersive Campaign Launch: Play your part in launching the FDC through a surprise child-friendly launch activity!
• Explore & Learn: Discover FDC resources designed specifically for your family's needs, through fun and informative activity booths.
• Take Home a Toolkit: Leave with a free media planner, packed with practical tips and resources to guide your child's digital journey.

Come celebrate, learn, and empower your family to thrive in the digital age!