Nickelodeon

Nickelodeon is the number-one entertainment brand for kids. We have built a diverse, global business by putting kids first in everything we do. The brand includes television programming and production, consumer products, digital, location-based experiences, publishing and feature films. As part of our commitment to promote healthy digital habits among kids and families, Nickelodeon developed Mission P.A.N.T.S., an initiative about Practicing Awareness and Navigating Technology Safely. Featuring beloved franchises SpongeBob SquarePants, Teenage Mutant Ninja Turtles, DORA, and PAW Patrol, the campaign challenges kids to bring their good sense and thinking pants to navigate the digital realm safely. Kids and families experienced Mission P.A.N.T.S. through interactive events and specially produced videos, which were shared across Nickelodeon’s and partner Singtel’s platforms.