People's Association

The People's Association (PA) is an active partner bringing the Digital for Life (DfL) movement into the community through partnerships with the SG Digital Office (SDO) and supporting the annual DfL Festival.

A key collaboration is between SDO and PA’s Active Ageing Council (PA AAC) where we have jointly established DfL: Digital Clubs at the grassroots since January 2023 to promote digital literacy and encourage active ageing among seniors. With programme design supported by SDO, DfL: Digital Clubs aim to empower seniors to forge a shared identity, create shared experiences, and discover a shared purpose, fostering confident digital skills adoption and building strong community connections. There are currently more than 50 clubs with over 3,000 members across 40 PA Community Clubs.

Furthermore, SDO and PA AAC also manage the Silver Infocomm Wellness Ambassadors (SIWA) programme where digitally savvy seniors aged 50 and above join as volunteers to promote digital adoption and literacy within their communities and empower seniors with digital skills.

PA has also been a venue sponsor for many partnership activities including DfL Festivals, where such events enrich the lives of residents in the community.